"An exhilarating book ... Blascovich and Bailenson are ideally situated to write this guide to the new world ... "Infinite Reality" a must-read for anyone who wants to prepare for the coming revolution." - Los Angeles Times

Jim Blascovich is director and co-founder of the Research Center for Virtual Environments at the University of California, Santa Barbara. A distinguished professor and former chair of UCSB's Psychology Department, he has served as the president of the Society for Personality and Social Psychology, president of the Society for Experimental Social Psychology, and president of the Foundation for Personality and Social Psychology. Jeremy Bailenson is founding director of Stanford University's Virtual Human Interaction Lab.